Jeremy Stewart
 

🔮💃📹

Winter Wonderlab

 

Building a physical, digital, and social experience to showcase Google’s Nexus 7.

 
 
 

A New Retail Experience

Google wanted a unique holiday experience to celebrate the new Nexus lineup, and their first steps in retail. We gave them the Winter Wonderlab.

A life-size interactive snow globe brought the spirit of the season to six popular locations across the country. Visitors could make and share automated Phantom portrait films at 500 frames per second, transforming the classic holiday photo shoot with Santa.

 
 
 
 
 
 

Built From The Ground Up

A pretty large-scale design process brought to life everything from the illuminated counter displays to the trees to the geodesic snow globe itself—a 25 foot tall dome that featured a snow machine and a Phantom camera on a custom 180º robotic track.

 
 
camera3.gif
 
 

One-Of-A-Kind Snowball Technology

With our custom robotic camera rig, people could turn their three second holiday moment, into a sharable fifteen second slow-motion video.

 
 
 
 

The Virtual Waiting Line

To avoid long physical lines, we built an Android app that allowed users to register for a specific time in the Snow Globe. Visitors could browse Google Play Music, Movies, TV Shows and Games while they waited, or be texted when it was their turn. And after recording their video, they could return to any Nexus to add custom music and share their holiday creation. 

 
 
The Snowpass   Using the Nexus’s NFC capabilities, we created “The Snowpass”, which allowed people to check their place in line, view and edit their video on any tablet, or take it home later.

The Snowpass

Using the Nexus’s NFC capabilities, we created “The Snowpass”, which allowed people to check their place in line, view and edit their video on any tablet, or take it home later.

 

 

Supporting Communication

The experience was promoted through an extensive OOH campaign in 6 popular locations across the country.

 
 
 
 

The Results

With a talented team of architects, robitists, designers, developers and producers we were able to design, train dozens of employees and scale the experience it to six locations across the country in just over 3 months. Oh, and over 10 million people saw the Winter Wonderlab in person while earned media generated 427 million impressions. Pretty cool.