Arboreal —
A non-object resembling the branching and formation of a tree.
Using a single app, users could point their phone at any artwork in the gallery to reveal a different AR experience and UX use-case.
Vertical gaze reveals AR sculpture
Transmogrification —
The result of changing a non-object’s appearance, state, or perspective in a surprising and magical manner.
An interesting challenge for the project was to define a distinct look for the ARCore artworks that could stand alone in print but could also be rendered on the device in real-time. To do so, we developed a custom shader that allowed us to generate highly reflective and transparent surfaces that made the 2D artworks take on a new life in the user's environment.
Lateral movement reveals perspective
Chrysalis —
The result of changing a non-object’s appearance, state, or perspective in a surprising and magical manner.
In addition to traditional planer surfaces, we created a volumetric piece that tracked the location of three images allowing us to create the illusion of seeing inside a physical object.
Lateral movement reveals perspective
Creative Direction
Visual Design
UI / UX
Fabrication
3D Modeling
3D Texturing
3D Animation
Copywriting
Video Production
Editing
ECD - Jeff Linnell
Creative Director - Jeremy Stewart
Design Technologist - Brandon Kruysman
Design Technologist - Jonathan Proto
Executive Producer - Julia Gottlieb
3D Design/Animation - Michael Rigley
BTS - Aaron Pruitt, Andrew Devansky
Produced at Novel
Augmented reality experiments at Novel.
