Building a physical, digital, and social experience to showcase Google’s first foray into pop-up retail.
A New Retail Experience
Google wanted a unique holiday experience to celebrate the new Nexus lineup, and their first steps in retail. We gave them the Winter Wonderlab.
– 2014
App/experience design
Spatial design
A life-size interactive snow globe brought the spirit of the season to six popular locations across the country. Visitors could make and share automated Phantom portrait films at 500 frames per second, transforming the classic holiday photo shoot with Santa.
Built from the ground up
A pretty large-scale design process brought to life everything from the illuminated counter displays to the trees to the geodesic snow globe itself—a 25 foot tall dome that featured a snow machine and a Phantom camera on a custom 180º track.
One-of-a-kind snowball technology
With our custom robotic camera rig, people could turn their three second holiday moment, into a sharable fifteen second slow-motion video.
The virtual waiting line
To avoid long physical lines, we built an Android app that allowed users to register for a specific time in the Snow Globe. Visitors could browse Google Play Music, Movies, TV Shows and Games while they waited, or be texted when it was their turn. And after recording their video, they could return to any Nexus to add custom music and share their holiday creation.
The Snowpass
Using the Nexus’s NFC capabilities, we created “The Snowpass”, which allowed people to check their place in line, view and edit their video on any tablet, or take it home later.
Supporting Communication
The experience was promoted through an extensive OOH campaign in 6 popular locations across the country.
The results
With a talented team of architects, robitists, designers, developers and producers we were able to design, train dozens of employees and scale the experience it to six locations across the country in just over 3 months. Oh, and over 10 million people saw the Winter Wonderlab in person while earned media generated 427 million impressions. Pretty cool.
Creative Direction
Visual Design
3D Modeling
3D Texturing
3D Animation
Photos API
Video Production
ECD - Randy Stowell
Creative Director - Jeremy Stewart
Art Director - Jeff Limon
Copywriter - Michael Grant
Executive Producer - Anastasia Babanskaia
Producer - Harrison Watkins
Design Lead - Sam Conkling
Design Lead - Mathew Bitterman
Android Development - Unit9
Video Production - Ashley Rodholm, Ian Colon
...and many many more.
Produced at Autofuss
Showcasing what's possible with ARCore at Google #IO19