Airbnb

Airbnb’s superhosts have opened their doors to guests all around the world. We helped them see their impact through a campaign of digital and physical data visualizations.

A Dynamic Celebration

Using data derived from select Airbnb hosts, we sent personalized videos, guestbooks and awards to acknowledge the best of the best — Airbnb’s Superhosts.

– 2019

Data visualization
Print design
Fabrication

A "thank you" goes a long way

To kick off a week of appreciation initiatives, we sent over 60,000 emails to give each host a personalized "thank you" by showing them where their guests have originated from since hosting on the platform.

Making the data feel Airbnb

To give hosts a digestible view of their hosting data, we had to design a digital system that could accurately map and stylize each datapoint to live inside the brand palette of Airbnb. This automated pipeline allowed us to render personalized moments in the video that mapped to their guest's data as well as their Airbnb hosting location.

The real-time guestbook

As a premium gift to the top performing Superhosts, we created a one-of-a-kind guestbook that they could display in their home. Capturing a snapshot of the recipient's listing data, we created an interactive book that told the story of their listings and encouraged guests to add their own data to share during their stay.